I was approached by Phillip, who's an amazing human being and an expert in mental health, after he'd been looking for an artist to help bring his Bored Ape IP (Loki) to life in his book.
I found the whole project, and Phillip's holistic approach to such an important and sensitive topic, really interesting and inspiring. I was given a lot of creative freedom in how I interpreted the book's chapters, cover and all the fun assets for posters, stickers and socials.
Working on Mindfully Bored has been a therapeutic project for me, and I love how Phillip and Anna have packaged the end result, including work from several other artists who I love and respect. You can find a link to their website below, where you can also buy their products.
