At Gamesys, my old employer, core values were used to hire, review and inspire every employee. These were called the Gamesys DNA strains, each with its own colour scheme, name and quirky character. There was also an award for top performers called "Kicking the Lamp," tied to living out those values.
I was asked to create an animated video explaining where these characters came from and how they connect to Kicking the Lamp. I took the creative license to give it an 80s superhero cartoon intro vibe, with Tiki Monkey (one of Gamesys's own game IPs, from Tiki Island) as the main character.
Monkey finds himself surrounded by everything the opposite of Gamesys's values. In an emergency, he calls for help on his special watch. The DNA strains respond and turn into his armour: he becomes our DNA Hero, turning boredom, bad behaviour and sameness into a colourful, diverse, fun environment where everyone is a different DNA strain.
I storyboarded and directed this while line managing a team of 25. The concept and story were developed with Scott Hobbis, who also edited it. Animation was by Al Cox, Haakon Ziegler, Natalie Young and Beatrice Borghini. Compositing was by Max Leung. Backgrounds were by Assim Heetun and Joshua Summana.
