I directed this piece of work which supported a marketing campaign around the launch of the Tiki Games across all Ventures.
We had less than 3 weeks from concept to final edit.
So, I had to find a concept suitable for a quick turnaround and cost effective.
Together with the core concept of taking Tiki Everywhere, I had the ambition of telling a bit more about the character through the exploration of its environments.
Amongst other ideas, the "flag" seemed the most suitable for the occasion.
A hand drawn Tiki Monkey appears, it comes to life, it grabs its flag and carries it around the world.
Initially I wanted to take Tiki to random extreme places such as snowy mountain peaks and windy cliffs, however it was advised that we'd stick with the realm of environments offered by the Tiki Franchised, which luckily offered some of the extreme conditions I wanted to use to enfasise how determined Tiki is to literally bring its flag everywhere.
very early stage of storyboard
very early stage of storyboard
