I directed this to support a marketing campaign around the launch of the Tiki Games across all ventures. We had less than three weeks from concept to final edit, so I needed something quick to turn around and cost-effective.
Alongside the core Tiki Everywhere concept, I wanted to say a bit more about the character by exploring its environments. Among other ideas, the "flag" felt like the strongest fit: a hand-drawn Tiki Monkey appears, comes to life, grabs its flag and carries it around the world.
I originally wanted to send Tiki to more offbeat places like snowy mountain peaks and windy cliffs, but we stuck with environments from the Tiki franchise itself, which luckily gave us plenty of extreme conditions to show just how determined Tiki is to bring its flag everywhere.
very early stage of storyboard
very early stage of storyboard
