I worked on the creative direction of this trailer, with the movement and storytelling built around the trophies and their history. Using detail, lighting and sound, I wanted to create a build-up from a series of silver, static objects into an actual horse race.
Time was tight: we had a month to deliver with a small team. I directed this while line managing a team of 25.
Co-directed by Ryan Markkula
3D Generalists: Luke Penry and Max Leung
3D Animation: Natalie Young
Audio and Editing: Scott Hobbis
I usually brainstorm and pitch ideas to the team on a whiteboard, sketching very rough storyboards with the key shots I want to see in the final edit, then develop that into a cleaner paper version.
